{"id":9008,"date":"2022-01-04T14:58:14","date_gmt":"2022-01-04T13:58:14","guid":{"rendered":"\/blogg\/?p=9008"},"modified":"2022-10-26T16:00:34","modified_gmt":"2022-10-26T14:00:34","slug":"smartphoto-fotoframkallning-sedan-1972","status":"publish","type":"post","link":"https:\/\/www.smartphoto.se\/blogg\/smartphoto-fotoframkallning-sedan-1972","title":{"rendered":"\ud83e\udd73 Fira 50 \u00e5r med Smartphoto: 1972-2022!"},"content":{"rendered":"\n<p><em>I \u00e5r firar Smartphoto hela 50 \u00e5r! Det \u00e4r mycket som har h\u00e4nt sedan vi slog upp portarna till v\u00e5rt fotolabb i Tanumshede 1972, d\u00e5 som ExtraFilm. Sedan 2011 heter vi Smartphoto och idag \u00e4r vi ett av Europas marknadsledande e-handelsf\u00f6retag inom fotoprodukter och personliga presenter. I detta blogginl\u00e4gg g\u00f6r vi en tillbakablick om vad som har h\u00e4nt under dessa 50 \u00e5r. Och det \u00e4r v\u00e4ldigt mycket kan vi lova. V\u00e4lkommen! <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83e\udd73 Fira 50 \u00e5r med Smartphoto - 1972-2022 \ud83d\udc99\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/zUL0qsQSjQM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.smartphoto.se\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Smartphoto idag: 2022<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"360\" src=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/building2-1.jpg\" alt=\"\" class=\"wp-image-9030\" srcset=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/building2-1.jpg 720w, https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/building2-1-300x150.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>I \u00e5r \u00e4r det exakt 50 \u00e5r sedan vi b\u00f6rjade framkalla foton i Sverige och idag kan vi stoltsera med att vi \u00e5rligen s\u00e4nder ut fotoprodukter till \u00f6ver fyra miljoner kunder i 12 l\u00e4nder runt om i Europa, fr\u00e5n v\u00e5ra tv\u00e5 fotolabb. Vi brinner f\u00f6r att hj\u00e4lpa dig att bevara dina foton och minnen och f\u00f6rs\u00f6ker varje dag att hitta smarta s\u00e4tt f\u00f6r att f\u00e5 ut det mesta av de speciella stunderna i livet. Det ska vara enkelt och kul att skapa med dina bilder! D\u00e4rf\u00f6r kan du direkt online, utan att ladda ner n\u00e5gon programvara, framkalla och njuta av dina foton. Vi \u00e4r glada n\u00e4r vi kan f\u00e5 dig att le och \u00e5teruppt\u00e4cka dina foton och minnen p\u00e5 nya, kreativa och roliga s\u00e4tt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Titta in i ett av v\u00e5ra fotolabb &#8211; v\u00e5r nya presentfabrik!<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Smartphoto presenter: V\u00e5r nya presentfabrik!\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/lVvjXihQ3FE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.smartphoto.se\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Smartphoto d\u00e5: ExtraFilm &#8211; Tanumshede 1972<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"359\" src=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/extrafilm.jpg\" alt=\"\" class=\"wp-image-9031\" srcset=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/extrafilm.jpg 720w, https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/extrafilm-300x150.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption>Foto fr\u00e5n <a href=\"https:\/\/www.stromstadstidning.se\/\">Str\u00f6mstads tidning<\/a>. Fotograf: Jenny Johansson<\/figcaption><\/figure>\n\n\n\n<p>T\u00e4nk att det i \u00e5r har g\u00e5tt 50 \u00e5r sedan vi slog upp v\u00e5ra portar till fotolabbet i Tanumshede. H\u00e4r framkallades bilder fr\u00e5n hela Sverige som kunderna skickade in och best\u00e4llde via postorder. Minns du fotop\u00e5sarna d\u00e4r filmrullarna las ner och skickades iv\u00e4g? Tillbaka kom dina f\u00e4rdiga fotokopior och en ny filmrulle att ladda kameran med &#8211; en ExtraFilm. Det var det som var f\u00f6retagsnamnets betydelse. Framkalla dina bilder och f\u00e5 en extra film tillbaka. Det var en av sakerna att ExtraFilm var obestridd marknadsledande.<br><br>F\u00f6lj med oss in och se hur det s\u00e5g ut inne i fotolabbet i Tanumshede. Tack <a href=\"https:\/\/www.tv-fyrstad.se\/\">TV-fyrstads<\/a> som gjorde detta reportage n\u00e5gon g\u00e5ng p\u00e5 90-talet. Reporter: Carina Lindskog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ta en titt in i v\u00e5rt f\u00f6rsta fotolabb<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"En halv miljon julkort p\u00e5 Extrafilm\" width=\"680\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/ZVdtlv4Iahw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.smartphoto.se\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Att arbeta p\u00e5 ExtraFilm<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"360\" src=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/personal_Kirsi.jpg\" alt=\"\" class=\"wp-image-9053 size-full\" srcset=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/personal_Kirsi.jpg 360w, https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/personal_Kirsi-300x300.jpg 300w, https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/personal_Kirsi-150x150.jpg 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Som mest hade ExtraFilm i Tanumshede 175 anst\u00e4llda (1998), och d\u00e4rut\u00f6ver upp\u00e5t hundra sommaranst\u00e4llda, n\u00e4r trycket var som h\u00f6gst. Kirsi, som idag arbetar p\u00e5 kundservice p\u00e5 Smartphoto arbetade \u00e4ven p\u00e5 ExtraFilm-tiden (1994-1999) i Tanumshede, ber\u00e4ttar:<br><\/p>\n\n\n\n<p><em>\u2013 <em>P\u00e5 den tiden var det ju enbart analoga best\u00e4llningar fr\u00e5n filmrullar och negativ. Vi arbetade med sm\u00e5, klumpiga och v\u00e4ldigt l\u00e5ngsamma datorer. En stor del av min arbetstid gick \u00e4ven \u00e5t till att \u00f6ppna m\u00e4ngder med brev varje dag. Brev som inneh\u00f6ll negativ till efterbest\u00e4llningar. Idag skickas ju allt digitalt.<\/em><\/em><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ett bolag i st\u00e4ndig framkant &#8211; online sedan 1996!<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"360\" src=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/Extrafilm-reklam-1.jpg\" alt=\"\" class=\"wp-image-9033\" srcset=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/Extrafilm-reklam-1.jpg 720w, https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/Extrafilm-reklam-1-300x150.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>I \u00e5r \u00e4r det \u00e4ven 26 \u00e5r \u00e4r sedan vi lanserades p\u00e5 Internet, vilket vi var en av de f\u00f6rsta i fotobranschen att g\u00f6ra. I samband med att vi firade 20 \u00e5r p\u00e5 n\u00e4tet ber\u00e4ttade Bengt-\u00c5ke Logenius som var VD f\u00f6r ExtraFilm 1996:<\/p>\n\n\n\n<p><em>&#8211; E-handeln b\u00f6rjade s\u00e4tta fart och vi s\u00e5g en m\u00f6jlighet att \u00f6ka f\u00f6rs\u00e4ljningen genom att f\u00e5nga den v\u00e4xande konsumtionen via Internet.<\/em><\/p>\n\n\n\n<p>N\u00e4r ExtraFilm nu fanns p\u00e5 Internet gavs kunderna \u00e4ven m\u00f6jlighet att best\u00e4lla fotoutrustning till exempel genom ett stort utbud av kameror, fotoalbum och ramar. Eftersom kameran fortfarande var enbart analog fortsatte kunderna att skicka in sina filmrullar via fotop\u00e5sar och postorder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fr\u00e5n analogt till digitalt<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"360\" src=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/analogt-till-digitalt.jpg\" alt=\"\" class=\"wp-image-9034\" srcset=\"https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/analogt-till-digitalt.jpg 720w, https:\/\/storage.googleapis.com\/smartphoto-express-production-wp-blogs-com\/11\/2021\/12\/analogt-till-digitalt-300x150.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>1990 lanserades den f\u00f6rsta kommersiellt tillg\u00e4ngliga digitalkameran, men det skulle dr\u00f6ja ytterligare n\u00e5gra \u00e5r tills den digitala tekniken helt ersatte den analoga f\u00f6r gemeneman. Men det \u00e4ndrade helt om spelplanen. Digitaliseringen av fotot \u00f6ppnade upp f\u00f6r o\u00e4ndliga m\u00f6jligheter! B\u00e5de n\u00e4r det kommer till att fota men \u00e4ven till hur du framkallar dina bilder.<br><br>Med den nya digitala tids\u00e5lderns frammarsch valde ExtraFilm att f\u00f6rnya sig f\u00f6r att erbjuda kunderna nya f\u00f6rdelar. Vi gick \u00f6ver till att b\u00f6rja framkalla n\u00e4stan helt digitalt och bytte namn till Smartphoto. Produktionen flyttade d\u00e5 till Belgien med en ny och modern digital maskinpark. Sedan dess har det bara fortsatt fram\u00e5t och idag erbujder vi v\u00e5ra kunder hundratals olika s\u00e4tt att njuta av sina bilder. Under 2020 kunde vi stoltsera med att \u00f6ppna v\u00e5rt andra fotolabb \u2013 en presentfabrik. Allt f\u00f6r att kunna m\u00f6ta den fortsatt stora efterfr\u00e5gan p\u00e5 personliga presenter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Den som s\u00f6ker en rolig fotoid\u00e9 hittar den p\u00e5 Smartphoto.se!<\/h2>\n\n\n\n<p>Idag har vi, tack vare digitalisering av fotot, hundratals roliga och kreativa s\u00e4tt att framkalla dina bilder p\u00e5. Till exempel en vacker <a href=\"https:\/\/www.smartphoto.se\/canvas-vaggdekoration\/foto-pa-canvas\">fotocanvas<\/a><a href=\"https:\/\/www.smartphoto.se\/canvas-vaggdekoration\">,<\/a> <a href=\"https:\/\/www.smartphoto.se\/canvas-vaggdekoration\/tratavlor%EF%BB%BF\">tr\u00e4tavla<\/a>, <a href=\"https:\/\/www.smartphoto.se\/fotokalendrar-agendor\">fotokalender<\/a>, <a href=\"https:\/\/www.smartphoto.se\/fotopresenter\/textil\/klader-med-foto\">tryck p\u00e5 kl\u00e4der<\/a>, <a href=\"https:\/\/www.smartphoto.se\/fotopresenter\/kudde\">kuddar<\/a>, <a href=\"https:\/\/www.smartphoto.se\/fotopresenter\/mobil-surfplatta-skal\">mobilskal<\/a> eller <a href=\"https:\/\/www.smartphoto.se\/fotopresenter\/kakburk-metall\">kakburk<\/a>. Vi har ocks\u00e5 ett v\u00e4ldigt stort utbud av f\u00e4rdiga mallar och designs f\u00f6r alla v\u00e5ra produkter. Allt f\u00f6r att det ska bli s\u00e5 enkelt som m\u00f6jligt f\u00f6r dig att skr\u00e4ddarsy en fantastisk present till n\u00e5gon du h\u00e5ller k\u00e4r eller som ett minne till dig sj\u00e4lv.<\/p>\n\n\n\n<p>I \u00e5r firar vi den l\u00e5nga erfarenhet vi har av att framkalla bilder med precis samma gl\u00e4dje som 1972. Vi hoppas att du f\u00f6ljer med oss i v\u00e5rt firande. Under hela 2022 kommer vi att fira v\u00e5rt jubileums\u00e5r. Bes\u00f6k <a href=\"http:\/\/www.smartphoto.se\/jubileum50\">smartphoto.se\/jubileum50<\/a> f\u00f6r att ta del av aktuella erbjudanden, t\u00e4vla och massor av andra happenings. <\/p>\n\n\n\n<p>Vi ses! \ud83e\udd73<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I \u00e5r firar Smartphoto hela 50 \u00e5r! Det \u00e4r mycket som har h\u00e4nt sedan vi slog upp portarna till v\u00e5rt fotolabb i Tanumshede 1972, d\u00e5 som ExtraFilm. Sedan 2011 heter vi Smartphoto och idag \u00e4r vi ett av Europas marknadsledande e-handelsf\u00f6retag inom fotoprodukter och personliga presenter. I detta blogginl\u00e4gg g\u00f6r vi en tillbakablick om vad som har h\u00e4nt under dessa 50 \u00e5r. Och det \u00e4r v\u00e4ldigt mycket kan vi lova. V\u00e4lkommen! Smartphoto idag: 2022 I \u00e5r \u00e4r det exakt 50 \u00e5r sedan vi b\u00f6rjade framkalla foton i Sverige och idag kan vi stoltsera med att vi \u00e5rligen s\u00e4nder ut fotoprodukter<\/p>\n","protected":false},"author":1,"featured_media":9018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[179],"tags":[182,181,180],"class_list":["post-9008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphoto-50-ar","tag-smartphoto50","tag-jubileum","tag-smartphoto-50-ar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fira 50 \u00e5r med Smartphoto. 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